Abstract

This article investigates how propaganda interacts with journalistic cognition and ethical practice, drawing on recent international studies and key texts, including Edmund Lambeth’s analysis of declining public trust and John Merrill’s philosophical work. Through examination of monographs and translations, the research studies core professional principles (punctuality, fidelity to truth, impartiality) and how they are challenged or upheld under propagandistic pressure. It also assesses the contribution of philosophical inquiry to strengthening medialogical frameworks in varied national contexts, arguing that strong ethical foundations are vital for safeguarding journalistic decision‑making and maintaining public confidence.