Abstract

This article investigates techniques used to shape public opinion, examining how propaganda and PR strategies influence democratic societies. Drawing on historical and contemporary examples, the author analyses rhetorical devices, symbolism and myth in political communication and evaluates how parties that attain power deploy these tactics. The research considers psychological motives – self-preservation, procreation, and affiliation – and the role of mass media and authoritative sources in amplifying messages. The study argues that individuals’ selective acceptance of information and varying levels of political education determine susceptibility to manipulation, and it proposes that critical analysis and civic awareness can mitigate the impact of harmful propaganda.