Abstract

This article investigates Noam Chomsky’s analysis of mass‑communication manipulation, examining his ten methods for shaping public opinion and their deontological implications. Drawing on Chomsky’s corpus and contemporary examples, the author analyses techniques such as distraction, manufactured consent, gradualism, emotional framing and deliberate ignorance, and illustrates their operation in both Georgian and US contexts. The study argues that democratic institutions and the Fourth Estate must resist such manipulative practices by upholding ethical norms and professional deontological standards. It concludes that safeguarding public discourse requires political accountability, media integrity and civic education to ensure communication serves democratic flourishing rather than covert control.