Abstract

This paper examines the future of traditional print media in light of rapid advances in information technologies. It considers competing perspectives within media theory: that print is a “relic of the past” losing readers to electronic and digital formats, and that newspapers and magazines remain irreplaceable for audiences. Drawing on the author’s analysis, it argues that survival and competitiveness depend less on technical form than on professionalism – particularly analytical thinking, narrative skill, and respect for readers’ needs, informed by media-market research. The study situates this conclusion within Georgia’s rhetorical heritage, using the Colchis school as evidence of longstanding traditions of persuasion and intellectual training.